CA India's New Logo Usage Guidelines

The Institute of Chartered Accountants of India (ICAI) proudly unveiled its CA india's new logo at the GloPAC Convention, bringing in a new era for the highly regarded accounting profession. This common logos integrates the colors of the Indian national flag successfully, paying respect to the country's rich heritage and expressing the close relationship between the accounting profession and the spirit of India. Beyond a visual refresh, the logo represents the core ideals that constitute ICAI and the profession's long history.

CA Logo: A Symbol of Unity and Progress

• Incorporation of Tricolor: The tricolor in the symbol is an effective representation of the Institute's ties to India. The three colors that represent unity, diversity, and independence indicate the brand's dedication to serving the nation and contributing to its growth. The dynamic use of the tricolor suggests movement, representing a journey toward progress and highlighting the Institute's forward-thinking attitude.

• The Importance of the Color Blue: The primary blue color, taken from the ICAI logo, is rich in cultural and symbolic meaning. Blue, the hue of the sky and the ocean, is associated with divinity, immortality, bravery, and determination. Blue has a history in Indian tradition dating back over 5,000 years, and it retains cultural significance in the country's environment.

• All Platforms Adaptability

Use of the New CA India Logo (2023) Guidelines

Here are some essential demands for CA members using the new logo:

• The blue letters 'CA' are complemented by an upside-down tricolor tick mark on a white background, representing creativity, innovation, knowledge, integrity, trust, truth, stability, and depth.

• The word 'India' is incorporated into the logo to represent the Institute's 'India First' strategy and commitment to helping the Indian economy in the public interest.

• Keep the original font, spacing, measurements, and color palette.

• Keep the logo's original proportions and design by not rotating, tilting, shrinking, or distorting it.

• Members are encouraged to use the new logo across many platforms, with a one-year transition time for replacing previous stationery and signs.

Effective November 24, 2023.